TOM Talks Online Marketing Podcast
Online marketing tips, tricks, and advice for today’s online marketing dilemmas.
Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
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If you would like to be considered as a guest speaker on TOM Talks Online Marketing, please fill out the form below and we will get back with you soon. Episode recordings are to be considered property of Total Online Marketing LLC and their techincal hosting partners. Episodes are edited for quality and content accuracy, but no guarantee is expressed or implied as to the final broadcast product. All editing decisions are at the discression of Total Online Marketing LLC.
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Online marketing tips, tricks, and advice for today’s online marketing dilemmas. Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Derrel Allen and Kris O’Connor sit down with Australian-born, DFW-based close-up magician Matthew D. Welsby, known online as Magik Matt. After a 15 year break from magic to raise a family and work in retail and telecommunications, Matthew came back to the business just over a year ago. A visit to a Fort Worth magic shop reconnected him with a childhood magic friend from Australia, and that friend went on to sponsor his membership at the Magic Castle in Hollywood.
From there, the three of them dig into how an entertainer builds an audience from scratch today. Matthew shares how timing Instagram Reels around morning phone checks and evening downtime works for him, and how showing up in AI search recently landed him a booking straight from ChatGPT. Kris makes the case for never being “one and done” with your content, and Derrel explains how stacking Google’s connected tools builds a local search footprint that lasts.
Topics covered:
From hiatus to the Magic Castle: how Matthew rediscovered his passion for magic and earned a place at the Academy of Magical Arts.
Cracking the Instagram routine: why Matthew and his wife batch and schedule posts for early morning and evening, and why the first two seconds decide whether anyone stops scrolling.
AI search and local discovery: how a strong online presence helped Matthew land a client booking directly through ChatGPT.
Never one and done: Kris’s approach to taking a 12 second short and rotating it across Instagram, Facebook, Google Business Profiles, and YouTube every four to five weeks, so you reach more people without burning out.
Why YouTube lasts: social feeds disappear, but YouTube and Google Business Profiles stay searchable for years.
Thumbnails and titles that get clicked: keep text to three to five words, show real facial reactions, and write titles that spark curiosity.
Digital networking: tagging venues, corporate clients, and fellow creators in event videos so their audiences find you too.
Bedrock SEO with Google tools: Derrel’s strategy of connecting Google Sites, Sheets, Docs, Maps, and YouTube into one authoritative local presence.
Website messaging that speaks to the client: building your copy around the event planner’s fear of having egg on their face, not just a list of awards and years in business.
NFC tap cards and QR codes: how Matthew uses them to collect instant Google reviews and Instagram follows, an idea he picked up at Canton’s First Monday Trade Days.
Behind the curtain of strolling magic: the difference between big stage illusions and close-up strolling magic, plus a look at busy corporate booking season and Derrel’s Wednesday evening residency at Lazy Dog in Allen, Texas.
Connect with Matthew D. Welsby: magikmatt.com, or matthew@magikmatt.com.
The opinions expressed by guests on TOM Talks Online Marketing are their own and do not necessarily reflect the views of the hosts or Total Online Marketing LLC.
Derrel Allen Total Online Marketing
www.totalmagic.com
Kris O’Connor Kris O’Connor Marketing Gems
bttom.com/url/kris
Want to be a guest and talk about your own marketing gems? Reach out to Derrel at totalmagic.com/podcast.
Follow the show: bttom.com/url/pod
Featured Episode
Local Citations, NAP Consistency, and Why Directory Authority Still Works
Derrel Allen (Total Online Marketing) and Kris O'Connor (Kris O'Connor Marketing Gems) get into why local citations still matter and how directory authority actually helps a business rank. Derrel runs TOUSAN BOLD, the Talk Of USA Network of Business Oriented Local Directories, 15 sites built for DFW businesses and the agencies that serve them, out of the main hub at talkofusa.com, with city-specific sites like talkofallen.com that have been live since 2012. He breaks down why the directory page itself doesn't need to rank on page one of Google to be valuable, it's the backlink authority it hands to your main site that does the work.
Kris brings her Google Business Profile expertise into the conversation and makes the case for nailing the basics, proper image alt tags and solid meta descriptions, before chasing whatever new marketing trend shows up next. Both of them land hard on NAP consistency, keeping your business Name, Address, and Phone number identical everywhere it's listed. Kris even keeps a dedicated document just to track exact spelling and formatting (ST vs Street, that kind of thing) so Google isn't left guessing.
If you've got some slower weeks this summer, this is your homework: go find out which directories your business should actually be listed in.
