TOM Talks Online Marketing Podcast
Online marketing tips, tricks, and advice for today’s online marketing dilemmas.
Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Be Our Guest On TOM Talks Online Marketing
If you would like to be considered as a guest speaker on TOM Talks Online Marketing, please fill out the form below and we will get back with you soon. Episode recordings are to be considered property of Total Online Marketing LLC and their techincal hosting partners. Episodes are edited for quality and content accuracy, but no guarantee is expressed or implied as to the final broadcast product. All editing decisions are at the discression of Total Online Marketing LLC.
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Online marketing tips, tricks, and advice for today’s online marketing dilemmas. Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Derrel Allen and Kris O'Connor sit down with Gary Upchurch, a reverse mortgage specialist from Mutual of Omaha Mortgages, to talk about reaching and serving the senior demographic. This one goes beyond general reverse mortgage info and digs into how to actually market to seniors, building trust and delivering real value to homeowners 62 and older.
Gary shares his own journey and how being a peer in that same age bracket helps him relate to clients working through retirement income and home equity decisions. He breaks down what a reverse mortgage actually is, a home equity loan with no monthly payment, and clears up common myths, from folks on a fixed income to wealthy estate owners with multimillion dollar homes.
Topics covered:
Educational content that works: why answering the top 10 questions seniors ask through YouTube Shorts builds authority fast.
Referral partnerships: how Gary grows his business through trusted relationships with banks, financial advisors, and real estate agents.
The rule of repetition: why a message often has to land dozens of times in a noisy world before someone actually acts on it.
Digital tools for low tech professionals: practical ways to optimize a Google Business Profile and use AI to speed up ad creation and compliance.
The greedy child syndrome: how family dynamics shape the decisions seniors make around their home equity.
Whether you're a marketing pro looking to sharpen your approach to the senior market or a homeowner curious what a reverse mortgage could do for you, this episode lays out a roadmap for moving forward with confidence. As Gary puts it, it's about helping people get a reverse and move forward with life.
Connect with Gary Upchurch: bttom.com/url/ep14
Derrel Allen – Total Online Marketing
Kris O'Connor – Kris O'Connor Marketing Gems
bttom.com/url/kris
The opinions expressed by guests on TOM Talks Online Marketing are their own and do not necessarily reflect the views of the hosts or Total Online Marketing LLC.
Want to be a guest and talk about your own marketing gems? Reach out to Derrel at totalmagic.com/podcast.
Follow the show: bttom.com/url/pod
Featured Episode
Local Citations, NAP Consistency, and Why Directory Authority Still Works
Derrel Allen (Total Online Marketing) and Kris O'Connor (Kris O'Connor Marketing Gems) get into why local citations still matter and how directory authority actually helps a business rank. Derrel runs TOUSAN BOLD, the Talk Of USA Network of Business Oriented Local Directories, 15 sites built for DFW businesses and the agencies that serve them, out of the main hub at talkofusa.com, with city-specific sites like talkofallen.com that have been live since 2012. He breaks down why the directory page itself doesn't need to rank on page one of Google to be valuable, it's the backlink authority it hands to your main site that does the work.
Kris brings her Google Business Profile expertise into the conversation and makes the case for nailing the basics, proper image alt tags and solid meta descriptions, before chasing whatever new marketing trend shows up next. Both of them land hard on NAP consistency, keeping your business Name, Address, and Phone number identical everywhere it's listed. Kris even keeps a dedicated document just to track exact spelling and formatting (ST vs Street, that kind of thing) so Google isn't left guessing.
If you've got some slower weeks this summer, this is your homework: go find out which directories your business should actually be listed in.
