TOM Talks Online Marketing Podcast
Online marketing tips, tricks, and advice for today’s online marketing dilemmas.
Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
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If you would like to be considered as a guest speaker on TOM Talks Online Marketing, please fill out the form below and we will get back with you soon. Episode recordings are to be considered property of Total Online Marketing LLC and their techincal hosting partners. Episodes are edited for quality and content accuracy, but no guarantee is expressed or implied as to the final broadcast product. All editing decisions are at the discression of Total Online Marketing LLC.
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Online marketing tips, tricks, and advice for today’s online marketing dilemmas. Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Derrel Allen and Kris O'Connor welcome Tyler Clifton, founder of Harvest and Harvest Connect, a LinkedIn connection turned in-person meeting turned great conversation. Tyler's a sixteen year entrepreneur who's founded, grown, and sold multiple companies, and after exiting three of his four businesses and moving to Texas, he built Harvest Business Solutions to help business owners with funding and credit. That work led straight into Harvest Connect, where he now teaches marketing to business owners, with a current focus on home services, roofers, HVAC companies, and general contractors, offering geographic exclusivity so he only works with one client per market.
Topics covered:
Buyer intent marketing: Tyler's fishing analogy says it best, having great bait doesn't matter if you're casting where there's no fish. Buyer intent means finding the people already looking for your service and putting your business directly in front of them, which doesn't always lower cost per lead but dramatically lowers customer acquisition cost by converting more of the leads you already have.
The three ways to grow revenue: acquiring new clients, raising prices, or getting existing clients to buy more and more often. Tyler and Kris agree database reactivation, following up with people who already trust you, is the most overlooked piece of marketing most business owners ignore.
The technician, manager, entrepreneur split: pulled from The E-Myth Revisited, why so many small business owners are technicians who are great at the work but never learned to run the business itself, and why letting go of control to bring in outside marketing help is often the hardest and most valuable step.
Marketing as connection, not exposure: Tyler's take from How Brands Become Icons, that the goal isn't putting your business in front of everyone, it's connecting with the people who are value-aligned with you, the same way people are naturally drawn to others like themselves.
The personal touch in a digital world: from Kris's handwritten thank-you note process to Tyler's take on why AI can speed up the work but can't replace the human relationship building that actually keeps clients around.
Tyler's best marketing tip: a lesson picked up at 22 selling furniture, people want to feel important, and marketing that makes a customer's problem feel important beats marketing that just pushes a product.
Connect with Tyler Clifton: bttom.com/url/harvest
The opinions expressed by guests on TOM Talks Online Marketing are their own and do not necessarily reflect the views of the hosts or Total Online Marketing LLC.
Derrel Allen Total Online Marketing
www.totalmagic.com
Kris O'Connor Kris O'Connor Marketing Gems
bttom.com/url/kris
Want to be a guest and talk about your own marketing gems? Reach out to Derrel at totalmagic.com/podcast.
Follow the show: bttom.com/url/pod
Featured Episode
Local Citations, NAP Consistency, and Why Directory Authority Still Works
Derrel Allen (Total Online Marketing) and Kris O'Connor (Kris O'Connor Marketing Gems) get into why local citations still matter and how directory authority actually helps a business rank. Derrel runs TOUSAN BOLD, the Talk Of USA Network of Business Oriented Local Directories, 15 sites built for DFW businesses and the agencies that serve them, out of the main hub at talkofusa.com, with city-specific sites like talkofallen.com that have been live since 2012. He breaks down why the directory page itself doesn't need to rank on page one of Google to be valuable, it's the backlink authority it hands to your main site that does the work.
Kris brings her Google Business Profile expertise into the conversation and makes the case for nailing the basics, proper image alt tags and solid meta descriptions, before chasing whatever new marketing trend shows up next. Both of them land hard on NAP consistency, keeping your business Name, Address, and Phone number identical everywhere it's listed. Kris even keeps a dedicated document just to track exact spelling and formatting (ST vs Street, that kind of thing) so Google isn't left guessing.
If you've got some slower weeks this summer, this is your homework: go find out which directories your business should actually be listed in.
