TOM Talks Online Marketing Podcast
Online marketing tips, tricks, and advice for today’s online marketing dilemmas.
Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
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If you would like to be considered as a guest speaker on TOM Talks Online Marketing, please fill out the form below and we will get back with you soon. Episode recordings are to be considered property of Total Online Marketing LLC and their techincal hosting partners. Episodes are edited for quality and content accuracy, but no guarantee is expressed or implied as to the final broadcast product. All editing decisions are at the discression of Total Online Marketing LLC.
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Online marketing tips, tricks, and advice for today’s online marketing dilemmas. Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Derrel Allen and Kris O’Connor welcome back Jeff Goold, Enrolled Agent and founder of Element Ledger. With tax season on the horizon, Jeff makes the case that tax planning shouldn’t be a fourth quarter panic. It should be a 12 month conversation, and it starts with books that are actually clean. He breaks down what that means, clears up the most common 1099 myths, and gives small business owners a practical way to keep more of what they earn and stay audit ready.
Jeff also takes on the growing habit of handing tax prep and bookkeeping to AI. He explains the difference between a software algorithm and accredited professional judgment, and why it matters who is sitting across the table from you in an IRS audit.
Topics covered:
The 12 month tax strategy: why waiting until Q4 or year end leaves money on the table, and how ongoing bookkeeping keeps your tax savings in play all year.
What “clean books” really means: proper transaction categorization, monthly bank reconciliations, and how misclassifying expenses in depreciation or equity accounts wrecks your balance sheet.
Receipts at the moment of purchase: how capturing documentation with cloud apps like QuickBooks Online or Xero meets IRS requirements and ends shoebox season for good.
W-9 and 1099 demystified: the year end rules for independent contractors, plus the dangerous myth that income under $600, or income without a 1099, doesn’t need to be reported.
The risks of AI tax prep: why AI tools lack contextual judgment, get tax law nuances wrong, put sensitive financial data at risk, and can’t represent you in front of an IRS auditor.
Sales tax misconceptions: why sales tax collected from customers is a liability on your books, not revenue or an expense, and how getting that wrong skews your financial picture.
Fractional CFO services: how Element Ledger works with businesses under $2M in revenue, with monthly financial dashboards, KPI tracking, and peace of mind.
Bonus fact: why Dallas Cowboys season tickets are no longer a business write off under the Tax Cuts and Jobs Act.
Connect with Jeff Goold: element-ledger.com, or info@element-ledger.com.
The opinions expressed by guests on TOM Talks Online Marketing are their own and do not necessarily reflect the views of the hosts or Total Online Marketing LLC. This episode is general information, not tax advice for your specific situation.
Derrel Allen Total Online Marketing
www.totalmagic.com
Kris O’Connor Kris O’Connor Marketing Gems
bttom.com/url/kris
Want to be a guest and talk about your own marketing gems? Reach out to Derrel at totalmagic.com/podcast.
Follow the show: bttom.com/url/pod
Featured Episode
Local Citations, NAP Consistency, and Why Directory Authority Still Works
Derrel Allen (Total Online Marketing) and Kris O'Connor (Kris O'Connor Marketing Gems) get into why local citations still matter and how directory authority actually helps a business rank. Derrel runs TOUSAN BOLD, the Talk Of USA Network of Business Oriented Local Directories, 15 sites built for DFW businesses and the agencies that serve them, out of the main hub at talkofusa.com, with city-specific sites like talkofallen.com that have been live since 2012. He breaks down why the directory page itself doesn't need to rank on page one of Google to be valuable, it's the backlink authority it hands to your main site that does the work.
Kris brings her Google Business Profile expertise into the conversation and makes the case for nailing the basics, proper image alt tags and solid meta descriptions, before chasing whatever new marketing trend shows up next. Both of them land hard on NAP consistency, keeping your business Name, Address, and Phone number identical everywhere it's listed. Kris even keeps a dedicated document just to track exact spelling and formatting (ST vs Street, that kind of thing) so Google isn't left guessing.
If you've got some slower weeks this summer, this is your homework: go find out which directories your business should actually be listed in.
