TOM Talks Online Marketing Podcast
Online marketing tips, tricks, and advice for today’s online marketing dilemmas.
Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Be Our Guest On TOM Talks Online Marketing
If you would like to be considered as a guest speaker on TOM Talks Online Marketing, please fill out the form below and we will get back with you soon. Episode recordings are to be considered property of Total Online Marketing LLC and their techincal hosting partners. Episodes are edited for quality and content accuracy, but no guarantee is expressed or implied as to the final broadcast product. All editing decisions are at the discression of Total Online Marketing LLC.
Contact Us
Online marketing tips, tricks, and advice for today’s online marketing dilemmas. Each episode covers topics ranging from website creation and design to social media, backlinks, blogging and more. Guests include business owners and marketing professionals who share their expertise and experience covering successes and challenges their business faces.
Derrel Allen and Kris O'Connor sit down with Casey Eckert, an entrepreneur and independent distributor with LifeWave, to talk about how non-traditional businesses can navigate digital and local marketing. Casey shares her journey from lifelong educator to discovering LifeWave's drug-free patch technology after a debilitating injury, and how she built an organic business from the ground up.
Derrel and Kris help Casey unpack why the common belief that everyone is my customer actually stalls growth, and walk through practical strategies for finding a target niche, building a consistent posting rhythm, and getting past the fear of putting your message out there.
Topics covered:
The E-I-E-I-O content framework: a simple formula for structuring social posts and newsletters, Entertain, Inform, Educate, Inspire, and Offer.
Why you need a niche: why the birdshot shotgun approach to marketing fails, and how to use real customer feedback and data to find the golden few who actually need what you're selling.
Beating the blank page: practical tips on batching content, scheduling posts in advance, and setting appointments with yourself so marketing actually gets done.
The power of repetition: Derrel's story of a print ad campaign that took 27 runs before the phone finally rang off the hook, proof that consistency beats one-off efforts every time.
Compliance and educational marketing: how to market health and wellness products without making unapproved medical claims, using informational sheets, clinical trials, and community lunch-and-learns.
Whether you're a network marketer, an entrepreneur hunting for your real target audience, or a business owner looking for a structured social strategy, this episode is a practical blueprint for turning raw customer data into marketing gold.
Connect with Casey Eckert: liveyounger.com/caseyeckert, or call her directly at 214-642-4375.
The opinions expressed by guests on TOM Talks Online Marketing are their own and do not necessarily reflect the views of the hosts or Total Online Marketing LLC.
Derrel Allen Total Online Marketing
www.totalmagic.com
Kris O'Connor Kris O'Connor Marketing Gems
bttom.com/url/kris
Want to be a guest and talk about your own marketing gems? Reach out to Derrel at totalmagic.com/podcast.
Follow the show: bttom.com/url/pod
Featured Episode
Local Citations, NAP Consistency, and Why Directory Authority Still Works
Derrel Allen (Total Online Marketing) and Kris O'Connor (Kris O'Connor Marketing Gems) get into why local citations still matter and how directory authority actually helps a business rank. Derrel runs TOUSAN BOLD, the Talk Of USA Network of Business Oriented Local Directories, 15 sites built for DFW businesses and the agencies that serve them, out of the main hub at talkofusa.com, with city-specific sites like talkofallen.com that have been live since 2012. He breaks down why the directory page itself doesn't need to rank on page one of Google to be valuable, it's the backlink authority it hands to your main site that does the work.
Kris brings her Google Business Profile expertise into the conversation and makes the case for nailing the basics, proper image alt tags and solid meta descriptions, before chasing whatever new marketing trend shows up next. Both of them land hard on NAP consistency, keeping your business Name, Address, and Phone number identical everywhere it's listed. Kris even keeps a dedicated document just to track exact spelling and formatting (ST vs Street, that kind of thing) so Google isn't left guessing.
If you've got some slower weeks this summer, this is your homework: go find out which directories your business should actually be listed in.
